Located on the corner of Montana and 7th, Primo Passo Coffee Co. may not be in the upper echelon of Westside coffee shops, but is nonetheless a great place grab a cup of coffee, sit down and watch the poshness of the Westside unfold.
Coffee I ordered an Ethiopian pour over. Balanced, with a hint of sweetness and a robust nutty aftertaste, this cup of joe was enjoyed from the first sip to the last. Their cold brew, however, is hit or miss. Sometimes it is a perfectly balanced beverage that quenches the thirst and energizes the body. Other times, however, it is bitter, leaving your thirst unquenched and your body unenergized. The espresso, while never unpalatable, has never left a lasting impression, but this makes sense for a place that does not specialize in espresso.
Setup Primo Passo boasts an open, modern space with all the action happening in the middle of the shop. Menus on clipboards can be read while in line, which alleviates much of the anxiety that can be associated with ordering for the first time at a new coffee shop. The menu is very standard for a craft coffee shop, with the addition of overpriced juice. And I don’t mean OJ. I mean $14 green cale juice with radishes ‘n stuff in it. Aside from the juice, nothing is ridiculously expensive at Primo Passo. While the prices may initially seem steep, one has to remember that the shop is located on one of the bougiest shopping blocks in LA.
Ambiance Primo Passo seems to have put much effort into cultivating an aesthetics, as evident in the sleek and stylish interior. While the result is a very tasteful coffee shop, the vibe inside often gets too high-brow for a fella like me. As one of the only coffee shops I know of with valet parking, it is not uncommon to see parents get out of $100,000 Teslas, put a baby into a $500 stroller and order the tot $5 steamed almond milk complete with latte art. Lavish displays of wealth aside, Primo Passo is a great place to grab a cup of coffee with a friend, read a few chapters of a book, or pretend to work on that screenplay that is never getting finished.
Intangibles No wifi makes Primo Passo ill-suited to getting work done, but the bathrooms are clean and many of the seats are comfortable. I go here a fair amount since the front door is less than 800 feet from my house, but it should be noted that Cafe Luxxe is only few blocks away, which is a better coffee shop in my opinion. That being said, there is a Starbucks right across the street, so it is safe to say Primo Passo is the best coffee shop on the block.
There is nothing wrong with Primo Passo, but there is also nothing special about it either. I would never go out of my way for their coffee, but also would not complain if somebody asked to meet their. It is, after all, my neighborhood craft coffee shop.